DUOTONE

Identity, Visual Systems

OBJECTIVE

To create a brand new product for an existing company, that would potentially be brand new to the marketplace and help a company expand their audience.

INSPIRATION

I was inspired by the way technology is constantly evolving, especially for people working in a creative field. I wanted to create a new tool made by Pantone, that would take out the process of mixing paint or ink, and allow someone to draw with any color possible, right away.